However, United Airlines’ plan quickly backfired and resulted in public humiliation for its top executives. Based on the information discussed in Chapter 6 of Zikmund et al. (9th ed.) textbook:
● How would you categorize the business orientation of United Airlines?
● If you were the top executive at United Airline, would you have authorized a study to identify the proper employee incentive structure prior to making an announcement.
● If you were tasked with conducting research to recommend United Airlines on its bonus policy, how would you define the problem?
● After reviewing Chapter 6, list a few (at least two ) questions that your research will attempt to answer.
Make sure to include in-text citations and peer reviewed references in APA format, paper must be in a APA7 format